Musto Looks back on APS’s 20 Years

Musto Looks back on APS’s 20 Years feature image

Musto sailing gear is a force to be reckoned with. When it comes to design innovation, using and developing the best technical materials on the market, and adhering to a meticulous manufacturing process – everyone knows Musto is top notch. The sailing public also knows this is the gear most likely to outlast even the highest expectations.

You already know our take on Musto sailing gear. Now, the tables turned. Musto’s North American Sales Representative, Arthur Libby, takes a few minutes to reflect on how APS has influenced the performance sailing industry in the US as we celebrate our 20th Anniversary.

1. From your perspective, how do you think APS has influenced performance sailing in the US? In the world?
APS was the first true One-Design specialists in US that focused on every part of OD Sailing. Not only did APS have the hardware needed, they also were always the first one to have the latest technology in sailing soft goods. APS has been a Musto supplier since day one 20 years ago and continues today to break new ground with our latest technology gear.

2.What is your favorite Boat Show memory with APS?
It is very hard to pick just one. We have always had a great relationship, and the APS Staff is First Class. One of my favorite memories is the year after the 2001 Volvo Ocean Race that Musto was the supplier for all the clothing sold at the stopovers. There was a container of VOR hats, shirts, gear bags, etc. that we were able to blow out at the Sailboat Show. The “Flea Market” atmosphere was amazing. We had people digging through the boxes looking for their sizes and lines at the cash register 20 people deep at time. That was fun. We even had our competitors shopping our stand.

3. What has been a high point for you when dealing with APS?
APS is the only customer that we have that has continued to have double digit growth year after year. APS and their Staff know how to sell technical clothing and have always been willing to take Musto’s new designs and support them. Whether it was blogging about our products or making videos demoing how best to use and care for our gear, they are always a step ahead of the rest. They know what their customers want and give it to them. Our high point has been watching APS grow to the powerhouse that they are now in the industry.

4. What do you like about dealing with APS?
APS is First Class from every perspective. From the product knowledge of the sales staff to their perfection of getting product shipped out the back door, everything is run like a well versed professional race team.

5.Why did you select APS as an avenue through which you would bring your products to market?
Musto products are very technical gear. It’s not the type of gear sold by price. APS and its staff understand their customers and what it takes to sell them exactly what they need for their type of sailing. They won’t sell a customer a coastal jacket to go offshore because they know the customer will be unhappy and uncomfortable in something not manufactured for the rigors offshore sailing has. APS is a “First Class” operation at everything they do, and the Musto product line fits their customers perfectly.

Thank you, Arthur. It’s true that APS customer service wants our patrons to get the gear best suited for their needs. We call it like we see it, and here are some especially noteworthy products APS staff recommends for sailors taking it to the extreme:

Annapolis Performance Sailing APS Musto Waterproof OutDry Sailing GlovesInnovative

The New Musto Waterproof OutDry Gloves. These gloves are fully waterproof and may just be the lightest, most dexterous gloves in the sailing market. We’re wondering what future sailing gear will adopt OutDry technology, which continuously proves its merit in the outdoor industry. These gloves literally seal out the water, wind, and cold. Click here to check them out.

IconicAnnapolis Performance Sailing APS Musto HPX Gore-Tex Ocean Foul Weather Gear

The Musto HPX Gore-Tex Ocean line represents what many call the “best offshore gear around.” This stuff will keep you warm and dry in even the most extreme conditions. You’ve seen it on world class offshore racers in perilous waters during circumnavigations – and you’re sure to see it for a long time to come!

*Be sure to take advantage of the APS 2011 Boat Show Sale. You’ll get a 15% discount on all your favorite sailing gear. And yes, take an additional 15% off Musto products on the Sale Rack!

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