Some racers in the US are unaware the Italian marine outfitter SLAM has been developing innovative (and fashionable) technical sportswear for sailors since 1979. That’s right – they’ve been around for a long time and continue to break new ground.
Here, the person responsible for bringing SLAM to the United States (and current Director of SLAM North America) Filippo Bovia reflects on the relationship he has shared with APS as we celebrate our 20th Anniversary year.
1. How does APS stand out as a retailer of SLAM products?
APS is a key retailer for SLAM, servicing one of the most prestigious sailing centers in the United States. They provide a superior level of customer service, knowledge, and expertise to an already sophisticated clientele.
2. What has been a high point for you when dealing with APS? With staff at APS?
I really enjoyed working with APS during the 2009 J/24 Worlds. It was cold, wet, and with very light air, but we had a very successful regatta from the merchandising point of view. The staff was always courteous and willing to work extra time.
3. What do you like about dealing with APS?
I like the level of knowledge and professionalism of its staff.
4. What is special about APS?
It continues to grow aggressively while most of its competitors are still fighting for survival. I think that the keys to APS’s success are enthusiasm and the ability to always bring new products and ideas to the market.
5. Why did you select APS as an avenue through which you would bring your products to market?
They were highly recommended to me by one of my customers. It was one of the best pieces of advice I ever received.
6. What five words would you use to describe APS?
Honest, passionate, knowledgeable, dedicated, innovative.
Whether you’ve worn one of their tech shirts until it’s become your favorite or you’re taking advantage of product innovations derived from Russell Coutts’s testing input, you’re thankful SLAM is in the game – especially if you’re a slim fit.
They continue to innovate with their technical products while reflecting the glamour of the sport in their designs. Here are some products APS recommends checking out:
SLAM launched its first footwear collection in 1996, and the brand’s shoes have pervaded the market ever since. The Code 1 (left) and the Code 3 (right) are high performance sailing shoes that offer the wearer great control and balance on deck in extreme conditions.
BOR stands for BMW Oracle Racing, and SLAM’s BOR Spray Top was developed specifically for the program. If you’re looking for a light, high-stretch, breathable spray top – look no further. The pros wear SLAM gear for a reason.